Rick Borstein, FAAS President/Webmaster
People who visit your society’s website are your customers. Most will not be members of your current society, but can contribute to your club nonetheless.
Customers are valuable to your society! They attend society functions such as auctions, shows and swap meets. They buy fish, plants and equipment at these functions which fund your society’s bigger member initiatives.
Perhaps even more importantly, your customers talk to other potential customers. They can help spread word of your club by word of mouth.