I think we can all agree that a good website can help your club in many ways.
Some clubs do a good job on the web. Others could use some help.
New clubs need to set up a new website and existing clubs may need to make changes to their existing site.
Whatever the case, you club needs to decide on a set of goals.
What do you want the web to do for you?
Better, reverse the question!
What does your club need to do and how can the web help?
Read more: Clear Goals for your Website
Rick Borstein, FAAS President/Webmaster
People who visit your society’s website are your customers. Most will not be members of your current society, but can contribute to your club nonetheless.
Customers are valuable to your society! They attend society functions such as auctions, shows and swap meets. They buy fish, plants and equipment at these functions which fund your society’s bigger member initiatives.
Perhaps even more importantly, your customers talk to other potential customers. They can help spread word of your club by word of mouth.
Read more: Use Your Website to Market Your Society